Latest blog posts

Insights on packaging, brand management, and digital transformation.

May 12, 2025 · Ines Guillen

Cloud Act – European Sovereignty

The combination of the U.S. Cloud Act and Section 702 of FISA creates a high-risk scenario for the data privacy of European companies that use SaaS services from U.S. providers.

January 9, 2025 · Sarah Elmoubarak Grenet

The impact of mental health on packaging management: a key resolution for 2025

In the day-to-day operations of packaging management, where precision is essential and deadlines are non-negotiable, employees face a conflicting reality that deeply affects their mental health.

February 14, 2023 · Ines Guillen

The benefits of DAM software in Marketing

There are numerous advantages to managing all digital assets from a single platform. Digital transformation has brought about a significant change for most companies.

February 14, 2023 · Eugenio Gómez-Acebo

Business culture shock in the face of digital transformation

After more than 20 years working in communications and brand management agencies, it is clear that there is still a long way to go when it comes to the digital transformation of major, well-established companies.

February 14, 2023 · Ines Guillen

Types of brands to manage your company

A brand provides customers with a guarantee of a product’s origin and quality, adds value to the product, and helps raise awareness of the company. A strong brand image is very important in marketing.

February 14, 2023 · Ines Guillen

How to apply the BPM system to a company?

BPM software can be essential for the leader of an organization that faces numerous challenges on a daily basis, including the need to manage projects effectively.

February 10, 2023 · Ines Guillen

Customer-Centric Brand Management

For years, we've been talking about the importance of putting the customer at the heart of brand management. A customer-centric strategy doesn't depend solely on the marketing department.

March 10, 2019 · Ines Guillen

How has digitalization changed brands in times of crisis?

Digitalization will be at the forefront of the new business era. During the pandemic, many companies were able to operate remotely thanks to digital tools.

March 9, 2019 · Ines Guillen

Soft Proofing or Lasagna Cannelloni - which do you prefer?

Soft proofing is the ability to use a computer screen as a color proof. A classic printing mistake: thousands of boxes of frozen cannelloni that were printed with the image and text for lasagna.

March 9, 2019 · Ines Guillen

MyMediaConnect, the key to success for brand management

Given the current situation, it has become essential for the market, customers, suppliers, and competitors to embrace digital transformation. The way brands manage their assets will determine their future.