Soft Proofing or Lasagna Cannelloni - which do you prefer?

Soft proofing is the process of using a screen as a color proof (as opposed to hard proofing, which is the traditional method of producing a color proof on paper). For years, efforts have been made to achieve consistency between what is seen on screens and what actually appears in print.

The Case of the Lasagna Cannelloni

Here’s an example: While working for a branding agency, during the printing run of thousands of boxes of frozen cannelloni, the image and text for lasagna—another product from the same brand—were mistakenly printed on one of the sides. Something had gone wrong in the final artwork approval process.

Among the consequences: financial losses, reduced revenue, machine downtime, and internal and inter-company friction. Some processes and approval cycles remain highly manual, and even then, errors are never entirely ruled out.

The solution: the MyMediaConnect Soft Proofing module

This module allows you to:

• Compare two versions of a PDF: the comparison tool automatically highlights the changes between them
• Work directly in the cloud using a viewer compatible with all browsers
• Aligning a work team through an approval cycle
• Create a checklist of objective and subjective validation criteria
• Measure the density of the print dot; measure distances and angles
• Check the barcode and separate the inks/colors correctly

Conclusion

A platform like MyMediaConnect has the ability to streamline processes in the print production chain. Thanks to the efficiency of the creative process, there will be no more of those infamous "lasagna cannelloni."