Types of brands to manage your company

A brand provides customers with a guarantee of a product’s origin and quality. It adds value to the product and helps raise the company’s profile. A strong brand image builds customer loyalty, encourages purchases, enables market segmentation, and generates higher profits.

Types of trademarks

Product brand

A strategy focused on a single product, marketed under a specific brand name with tailored messaging. It allows the brand to be easily separated from the product in the event of negative press and enables clear brand differentiation.

The brand of the range

A brand applied to a range of products in the same category that are produced by the same company and meet the same needs.

The umbrella brand

It encompasses a wide range of products and services from a single company. This approach is useful when you have an established brand and want to launch a new product. Risk: spreading yourself too thin can damage your brand image due to a lack of consistency.

Double hallmark (or guarantee mark)

It establishes a parent brand with a strong reputation and subsidiary brands that benefit from that reputation.

The global brand

Used for products available worldwide. The brand identity, policies, and principles of the products are the same across all countries.

MyMediaConnect in Brand Management

By digitizing and centralizing all brand data, the MyMediaConnect platform makes it easier to manage the brand and related tasks, regardless of the strategy adopted.