Latest from the blog

Insights on packaging, brand management, and digital transformation.

June 4, 2026 · Guillaume Charetier

PPWR: The new European framework set to transform packaging this summer

The European industry is facing a quiet but decisive turning point. In the coming months, the new Packaging and Packaging Waste Regulation (PPWR) will transition from a draft regulatory text to an operational reality, directly affecting hundreds of active SKUs per company.

May 12, 2025 · Ines Guillen

The Cloud Act and GDPR: Why European Companies Need a European SaaS Provider to Protect Their Data

Find out how the U.S. Cloud Act puts your company's data at risk and why a European SaaS solution like MyMediaConnect ensures GDPR compliance.

January 9, 2025 · Sarah Elmoubarak Grenet

Stress and Burnout in Packaging Management: The Human Cost of Working with Email and Excel

The chaos caused by emails, Excel spreadsheets, and unmanaged file versions leads to real burnout among packaging teams. Discover how digitizing the artwork approval process improves mental health and productivity.

February 14, 2023 · Ines Guillen

DAM Software for Marketing: What It Is, How It Works, and Why Your Brand Needs It

DAM software centralizes all your brand's digital assets: images, artwork, packaging, and more. Discover 6 key benefits and how MyMediaConnect serves as a dynamic brand library.

February 14, 2023 · Eugenio Gómez-Acebo

Digital Transformation in Marketing and Packaging: How to Overcome Internal Resistance

The digital transformation of packaging and graphic design processes is met with internal resistance. Discover the causes of cultural friction and how consumer goods companies are overcoming it.

February 14, 2023 · Ines Guillen

Types of Brands in Marketing: A Complete Guide and How to Manage Them Effectively

Product brand, umbrella brand, range brand, or global brand? Discover the different types of brands in marketing, their advantages, and how a BPM platform facilitates asset management for each.

February 14, 2023 · Ines Guillen

BPM software for businesses: what it is and how to apply it to packaging and graphic supply chain management

BPM software allows you to digitize and automate your company's processes. Learn how to apply it to packaging management, artwork approval, and the brand graphics workflow.

February 10, 2023 · Ines Guillen

Customer-centric brand management: how well-managed digital assets enable a customer-centric approach

Customer-centric brand management requires up-to-date digital assets and seamless cross-departmental processes. Discover how a BPM+DAM platform like MyMediaConnect makes this possible.

March 10, 2019 · Ines Guillen

Digitalization of the branding process: lessons learned and why the graphic chain is the next step

The pandemic has accelerated the digital transformation of brands. But the graphic arts industry remains the most labor-intensive sector. Find out how to digitize it and which consumer goods companies are already doing so.

March 9, 2019 · Ines Guillen

Soft Proofing in Packaging: What It Is, How It Works, and Why It’s Your Best Defense Against Printing Errors

Soft proofing is a tool that helps identify errors in artwork before it goes to print. Learn how MyMediaConnect's version comparator works and how much it can save you.

March 9, 2019 · Ines Guillen

Brand asset management with BPM + DAM: how MyMediaConnect digitizes the graphic design process from start to finish

Centralize artwork, packaging, and brand asset management on a single platform. Discover how MyMediaConnect combines BPM and DAM to digitize the entire graphic design process.