Digitalization of the branding process: lessons learned and why the graphic chain is the next step

The pandemic forced thousands of companies to digitize in a matter of weeks what they had been putting off for years. Remote work drove the adoption of video conferencing, project management, and cloud-based communication tools. That accelerated transformation had a truly positive impact: it proved that digitizing processes was feasible, even for organizations that were highly resistant to change.

But it also revealed a blind spot: many companies digitized their internal communications while leaving one of the most costly and error-prone processes—the graphic design process—unchanged.

What was (and was not) digitized during the accelerated transformation

Teams, Slack, Notion, and Asana solved the coordination and communication problem. But none of them solved the specific problem of managing artwork, packaging, and brand graphic assets. As a result, in 2025 many marketing and packaging teams still manage their graphic projects exactly as before: through emails with attachments, WhatsApp approval chains, and shared folders where "FINAL.pdf," "FINAL_v2.pdf," and "FINAL_THIS_ONE.pdf" all coexist.

How the digitalization of the graphic arts industry works in practice

A graphic chain management platform like MyMediaConnect solves these problems in an integrated way. Artwork is reviewed directly in the browser in high resolution. The automatic version comparator detects any changes. Approvals are logged with the date, time, and user.

Companies such as Florette, Pascual, Damm, and Europastry have already digitized their graphic workflow using MyMediaConnect. The result is a significant reduction in time-to-market and the near-elimination of versioning errors that make it to print.