Many companies are already using DAM software in marketing. The advantages of managing all their digital assets from a single platform are numerous. But before we dwell on the main benefits, let's take a look at the business context.

Digital processes are advancing and improving by leaps and bounds, compared to not so long ago (especially before the pandemic), although the needs of some departments are still in the process of change or evolution that have to be settled.

A brand offers the customer a guarantee concerning the origin and quality of a product. It gives value to this product, and allows the company to be known. This is why having a good brand image is very important in marketing, and brings many advantages to the manufacturer

There are many companies that use a BPM to improve the management of their projects, and once you know its advantages, you will wonder how you have been able to work without this software, especially if you are in charge of an organization with a large number of processes and/or people in your charge.

The "customer-centric" strategy is an orientation that not only depends on the marketing department, but it is an orientation that must be carried out by most departments of the company, from Sales, Quality, R&D, Supply Chain, Human Resources, among others. For this, technology is providing us with the possibility that this interdepartmental orientation to put the customer at the center of everything, can be done in an easier, faster and more efficient way.

How has digitalization changed brands in times of crisis?

Strictly speaking, Soft proofing is known as the possibility of using a computer monitor to preview the outcome of a printout before printed.

Due to the current situation, it has become imperative that the market, customers, suppliers and competitors are going digital. How brands manage and control their brand assets will determine their future in the marketplace. Brands will need to improve communication between departments, suppliers and even customers in an intuitive and accessible way.