How has digitalization changed brands in times of crisis?
Where has the behavior of brands gone in this type of digital transformation? How should they act in the face of these moments of crisis?
Gabriel García Márquez wrote in his time "Love in the time of cholera", if we move it to last year, we could leave it in "...times of pandemic". We have lived through times of confinement and teleworking, where we have had to consider how to digitize our business.
We are facing a real mutation, where we are adapting to new business models and disruptive markets. An era where brands will be more demanding and will reconsider their production processes, taking into account the context of digitalization.
Digitization will be the protagonist.
During the pandemic, we had little time to anticipate and organize. However, many companies have managed to operate from home. To a large extent, thanks to methodologies that allow us to take our computers and be as efficient as in the office. Sharing information on a server and using digital tools to coordinate, something that used to be more common in startups.
Digital platforms aimed at teleworking are here to stay. New technologies are changing the labor market. More and more companies are opting for a smarter, more flexible and more productive way of working.
Digital transformation is fundamental and investment in digitization pays off in the short term. We should not see it as an expense to be avoided or postponed. It is necessary to see it as an essential investment. Both for the adaptation to the current market, as well as the improvement of productivity and professionalism of processes.
This digitalization must also reach our employees. We must train them to work in a more optimal way and with a better use of the available tools.
How to choose the right tool for digitization?
The first step is to choose a software that is intuitive and easy to use. For this, there are many tools, and we have spent years developing technologies that help manage brands: branding, packaging, corporate videos...
From our experience in marketing departments, we have observed the problems that can arise along the work chain. For example, chasing different people to have the right version of the legal texts, the last die cut, the final artwork of the Packaging master in editable, the last HD videos, material for social networks. Who has them? Where are they?
We needed a solution to all these problems. As a result, we developed MyMediaConnect. A tool that allows companies to manage a multitude of branding projects. The goal is to improve the management of workflows with defined time frames, assigned responsible parties and brand assets as the final output of the projects.
What kind of projects?
Mainly, all those that require a workflow of departments such as marketing, purchasing, design, quality, trade marketing, R+D+i. But also, new product launches, packaging redesigns, communications management, corporate applications in different media, videos, point-of-sale materials, among other applications.
When explaining how MyMediaConnect works, it is very important to highlight that it operates from the cloud, which allows working, locally or remotely, with all internal departments and external collaborators. This advantage allows working on projects in a coordinated manner and with specific privileges according to user. Among the most important tasks we can highlight:
Project creation: The project leader can initiate a project, within the multiple standardized workflows, and choose the users linked to this project, from the comfort of his office/home. The completion of tasks in the stipulated time is the priority. The system allows you to adapt the approval process to each company by choosing who should know who should approve. All this can be visualized from a dashboard that allows a good visibility on the progression of all projects.
Approval cycle: To obtain the validation of a design, of legal texts, of any digital brand asset by different people, coordinated by the Project leader of the project.
Design correction support: Automatically compare the modifications of a design with respect to another, which we call softproofing, allows us to visualize text or design changes to validate or correct them.
Up-to-date information bank: The system ensures that the information is always up to date, without depending on anyone's memory or on the file stored on a person's hard disk. It allows everyone, even internationally, to have access to the latest information. Put an end to erroneous legal texts or outdated versions: all authorized persons will have the history in order and visible.
Connection: MyMediaConnect is not intended to eliminate existing processes or tools in the company, but to complement them. It allows us to connect with other platforms from the same. As SAP, through integrations that facilitate the work of teams and view projects in a centralized way.
The best ally for brands
In short, MyMediaConnect is the best ally for brands and teams, allowing them to better manage time and results, in an efficient and orderly manner that, in times of crisis, maintains the productivity of the teams involved.
There are people who think that after crisis contexts, digitalization will change our rhythm of life. The reality is that we will not manage our human and professional relationships in the same way. Our priorities will not go back to the way they were.
Clearly, digitalization is one of the most important tasks that circumstances have forced us to accelerate. So, if this tool is what you are looking for, contact us!
If you want to know more about our MyMediaConnect platform , you can watch one of our videos.
